Hannah Wilmes | Founder & CEO of Gold Blush®
Meet Hannah Wilmes
Hannah Wilmes is the Founder and CEO of Gold Blush®, a Southern California-based accessories and lifestyle brand known for its bags, accessories, original designs, and community-driven approach to e-commerce.
Hannah founded Gold Blush in 2018 and today runs the company alongside her husband, Robert. What began as a small business has grown into a multi-channel brand with customers across the country and a strong presence on TikTok Shop, Shopify, Amazon, wholesale, and social commerce.
Founder, CEO & Product Designer
In addition to leading Gold Blush, Hannah is a product designer and plays an active role in developing many of the products and collections sold by the brand.
Her design work spans bags, apparel, accessories, charms, original prints, colorways, and other product concepts. Hannah is involved throughout the development process—from the initial idea and design direction to sampling, revisions, sourcing, production, and ultimately bringing a finished product to the Gold Blush community.
Products such as the Gold Blush Bestie Bag and many of the brand’s signature prints, charms, and accessories reflect Hannah’s colorful, playful approach to product design.
Building Gold Blush Through Community & Live Commerce
Community has played a major role in the growth of Gold Blush.
Rather than building the company solely through traditional e-commerce, Hannah and the Gold Blush team have developed a highly engaged community through social media, live shopping, product launches, affiliate partnerships, and direct interaction with customers.
Gold Blush has also become deeply involved in TikTok Shop and live commerce, selling hundreds of thousands of products through social commerce and developing a loyal audience around its live shopping experiences.
For Hannah, the relationship between product design and community is especially important. Customer feedback, live interactions, and the way customers style and use Gold Blush products continually influence how the brand evolves.
More Than an E-Commerce Brand
Today, Hannah’s role touches nearly every part of Gold Blush—from product design and brand strategy to marketing, e-commerce, social commerce, sourcing, operations, and growth.
Her background in sales, account strategy, customer experience, and e-commerce has helped shape the way she approaches the company: listen to customers, move quickly, experiment often, and create products and experiences people genuinely want to be part of.
As Gold Blush continues to grow, Hannah remains focused on developing original products, expanding the brand, and exploring what’s next in e-commerce, social commerce, live shopping, and community-driven retail.